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China: potential new source market for tourism in Samoa
26 nov. 2013 -

Plans are underway to increase Chinese arrivals as a new source market for Samoa.

The first official familiarisation visit of Chinese tour operators landed in Apia this week, with a delegation of ten influential figures from the Chinese travel industry visiting major tourist sites across the country. Coordinated by Samoa Tourism Authority (STA), the visit marks a combined effort to grow tourist arrivals to Samoa from the world’s fastest growing source market, which so far this year has generated 100 million outbound tourists.

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